Market Analysis Summary

  • Forensic Market
  • One of the key targeted market segment for “Al FAIHA” is the forensic market, and proceeding from this point, “Al FAIHA” becomes one of leader companies in Jordan, Iraq, Bahrain, Qatar, Kuwait, and Libya that provides turnkey solution for Forensic labs.

    “Al FAIHA” is specialized in Forensic biology, Forensic chemistry, Finger print, Counterfeiting, and security and control systems.

    “Al FAIHA” focus its marketing activities on Forensic biology and chemistry in Jordan, Bahrain, and Iraq. Our sales records have shown steady growth over the past three years, with sample preparation and assay setup kits and Instruments scoring the highest level of sales.

  • Market Segmentation
  • “Al FAIHA” divides the market into distinct segment and focuses on the target customers which are the Forensic customer and Molecular customer and conduct market research to stay in touch with customers changing attitude, changing purchase patterns , and to help in the development of marketing mixes that match the needs of customers.

    Our market research shows the customer group that are most likely to acquire “Al FAIHA” products as in the below Pie charts.

    To get closer look on the sales activities in the molecular market, please see below figure:

  • Competition and buying patterns
  • Business decisions makers and finance managers understand the concept and value of service and support , and are much more likely to pay for it when the offering is clearly stated, and value is properly identified.

    This can be dramatically highlighted in our company culture. However, there is no doubt that we will compete more against our competition. We need to effectively compete against the current philosophy of “Price” only and introduce better product at competitive budget.

    Research and experience has indicated that the target market segment think about price, but would buy based on quality service if the offering was properly highlighted.